Hi, I’m Jason. For 16+ years, I’ve led communications teams that deliver business impact. 

My work has transformed brands, grown audiences, built trust, and elevated the value of the communications function through leadership roles at FEMA, Signet Jewelers, U.S. Dept. of Commerce, Goodyear Tire & Rubber, and the American Red Cross.

My career includes building creative, strategic, and data-informed communications teams within the luxury retail, government, manufacturing, and non-profit sectors.

Interested in working with me? I offer consulting through my company, Pier Strategies, on communications and creative strategy, analytics, and content strategy across multiple channels.

logos for signet jewelers fema goodyear us department of commerce american red cross

I’ve promoted, protected, and transformed highly visible brands throughout high-stakes situations:

  • Signet Jewelers, parent of KAY, Zales, Jared & largest jewelry retailers in UK and Canada (NYSE: SIG)

  • FEMA

  • U.S. Department of Commerce

  • American Red Cross National HQ and local chapter

  • Goodyear Tire & Rubber Company (NYSE: GT)

Areas of expertise

Leading high-performing, multi-disciplinary communications teams

Measuring the performance and impact of communications

Crisis communications plans and communications risk management

Content strategy across multiple channels and creative executions

Directing creative teams (videographers, visual designers, copywriters)

Developing a compelling and consistent digital presence

Building an executive social media presence with a unique, ownable voice

Training teams to leverage digital channels for crisis response

Ask me about

  • Teaching the U.S. Secret Service about social/digital strategy, then leading social media crisis teams for a Presidential Inauguration and multiple NFL big games

  • Bowling in the basement of the white house, twice

  • Creating the corporate purpose for Signet Jewelers: Inspiring Love

  • Visiting my favorite brewery: Fort George, on the Pacific Coast in Astoria, Oregon

  • Living in the UK when I was a teenager

  • Paragliding (spoiler alert: I hated it).

  • Living in New Orleans for a month as I worked at the Deepwater Horizon oil spill

  • Representing the U.S. government in Germany at Hannover Messe, the world’s largest manufacturing trade show. Or sharing how the U.S. uses social media during disasters with the governments of Japan, Australia, and Israel

  • Entering the federal government as a Presidential Management Fellow, the government’s leadership development program for future leaders with advanced degrees

  • Ziplining in the Costa Rican jungle.

  • Driving around Europe for 3 weeks while all my belongings were on a container ship in the Atlantic.

  • Witnessing a Cleveland Indians no-hitter on Opening Day that never finished because of snow (!).